Awstin Gregg is an accomplished leader in the behavioral health sector, bringing over a decade of experience to his role as CEO of Pathroot Health. With a career focused on enhancing mental health services and expanding access to care, Awstin has held executive roles in several prominent organizations.

Awstin began his career at Universal Health Services, one of the nation’s largest and most respected psychiatric hospitals, ultimately become its Chief Executive Officer. In 2018, founded a behavioral health services provider in Texas treating a diverse array of mental health disorders with a special focus on intense day treatment therapy programs (IOP and PHP), dual-diagnosis and substance use disorder (SUD). As CEO, he grew the organization from a single location to over a dozen offices, employing hundreds of professionals and providing a wide range of mental health services.

Awstin served as Senior Vice President of Outpatient Division II at Vertava Health, where he oversaw the expansion of outpatient services nationally, including virtual care solutions that increased patient access and improved efficiency.

Awstin holds a Master of Business Administration from Texas Woman’s University, a Master of Social Work from Texas A&M University-Commerce, and a Bachelor of Science in Psychology from the University of North Texas. Additionally, he earned a degree from Harvard University, further broadening his expertise in leadership and organizational strategy.

Awstin also contributes to the field as an adjunct professor at Texas Christian University, Texas A&M University-Commerce, and the University of North Texas. In 2023, he was recognized by D Magazine as one of Dallas’ 500 most powerful business leaders.

Under his leadership, his organizations have won over 250 Best-in-Class awards, including the coveted "Best Places to Work in the Nation" award in 2022. In addition to his leadership pursuits, he is also a public speaker who has provided advocacy with the United States Senate and House of Representatives. Awstin has provided keynote speaking events locally, nationally, and internationally. His written publications have been viewed over 100,000,000 times in over 1,000 languages across the world.

As the Chief Marketing Officer at Pathroot Health, Brent Palmer brings over 17 years of proven expertise in technology, SaaS, and data-driven growth strategies. With a deep understanding of digital marketing, Brent spearheads Pathroot’s business and marketing strategies. He is instrumental in driving brand growth, enhancing the customer experience, and shaping innovative products that deliver measurable value to users.

Brent’s career includes leadership roles at InterAct LifeLine, Cloud Conventions, and Convey Services, where he successfully led multi-channel marketing campaigns, collaborated on cutting-edge product development, and crafted engaging digital experiences. His skills in UI/UX research combine analytical precision with creative design, ensuring user-focused solutions.

Brent is also a seasoned team leader, adept at motivating high-performing teams and fostering collaboration across departments.At Pathroot, Brent leverages his customer-centric philosophy to build meaningful connections between the brand and its audience. His strategic approach, combined with hands-on expertise, has consistently fueled business growth and elevated brand recognition in both B2B and B2C markets. Through innovative programs, seamless user experiences, and impactful storytelling, Brent continues to position Pathroot as a leader in fostering personal and professional growth.

Bruce Ahern is an accomplished leader with a proven track record of driving innovation and growth in the healthcare and technology sectors. As Chief Strategy Officer of Pathroot Health, Bruce leverages his extensive experience in SaaS solutions, clinical research, and behavioral health to support organizations in delivering transformative care models.

Previously, Bruce co-founded InterAct LifeLine LLC, a subsidiary of Convey Services, where he helped design an integrated portal and mobile solution to improve addiction recovery outcomes, reduce relapse rates, and prevent overdoses. As Co-Founder and Chief Strategy Officer of Convey Services, Bruce developed immersive online experiences through customizable portals, interactive tools, and robust analytics to enhance collaboration and knowledge sharing across industries.

In his prior role as Chief Marketing Officer at Entra Health, Bruce was instrumental in delivering SaaS-based solutions and integrated wireless devices for managing chronic diseases. He led the development of MyHealthPoint, an FDA-cleared mobile health platform, and introduced the MyGlucoHealth wireless blood glucose meter to the market.

Bruce co-founded Phoenix Outdoor, an outdoor behavioral health program for adolescents near Asheville, North Carolina, which later became part of CRC Health (now Acadia Healthcare). He has also held leadership roles in strategic marketing at iLumen, where he refined messaging and sales processes for financial data SaaS solutions, and as Founder and Publisher of the Technology Directory and BioScience Directory for San Diego, producing key resources for the regional technology market.

Over the span of almost three decades, Carolyn Bradfield founded five companies and profitably exited four of them. Her career as an entrepreneur began in 1991 as the co-founder of InterCall, an audio and web conferencing company that grew to the largest conferencing provider in the world. Carolyn went on to found and sell three other conferencing businesses, the latest exit in 2013.

In 2004, she co-founded Phoenix Outdoor, a North Carolina licensed adolescent treatment program known for its work in addiction and family support. The family support program delivered virtually featured a parent portal, online support groups, educational webinars and telehealth appointments. The program was sold to CRC Health (now Acadia Healthcare) and operated until 2023 under the direction of SUWS of the Carolinas.

In 2013, Carolyn cofounded Convey Services, an Atlanta-based SaaS solutions company delivering innovative solutions in channel marketing, education and virtual events through enterprise-grade portals offering a seamless and intuitive interface that enhances collaboration, knowledge sharing, and active participation. After the overdose death of her daughter, Carolyn spearheaded the formation of InterAct LifeLine under the Convey umbrella to use technology to empower treatment programs to offer post-treatment support to discharged patients.

Today, Carolyn is serving as the interim CEO of Pathroot Health guiding the organization to deliver an innovative solution using real time monitoring through wearable technology along with education and engagement to help patients and their families reduce relapse and improve recovery.

Curt is a high-integrity consultant, senior executive, & business leader in the ITC sector, with extensive experience in the partner community as a master agent, with large providers, building lasting relationships through agile/measurable strategic initiatives adjusted to achieve results, and with the investment community building thesis and working M&A transactions.

Curt founded and is the managing partner of IT industry advisory X4 Advisors a consulting firm started to assist ITC providers, distributors, and investors/PE develop and implement strategies and tactics that drive exponential revenue growth for industry leading companies. Prior to X4 Advisors Curt served as the SVP, Global Channel Chief at Vonage leading a worldwide partner channel, uncovering and building new and diverse routes to market, and delivering a new GTM strategy.

Before Vonage Curt served as the SVP Channel/Channel Chief & President of Strategic Channels Windstream Enterprises assisting with Chapter 11 restructure & enabling the company to successfully emerge from bankruptcy by ensuring continued sales on the part of key partners. Curt also served as president of X4 Solutions, a national master agency for independent sales agents.

Gerry is the founder and CEO of OSF Digital, an award-winning global digital transformation and commerce powerhouse and the world-leading independent partner in the Salesforce ecosystem

Gerry is an entrepreneur and visionary, known for being a thought leader for the intersection of life and work, laying out trends and upcoming shifts in the tech industry. OSF Digital was among the first to adopt hybrid work, remote and onsite, and multi-shore delivery models. He pioneered using flexible business hours and locations for the delivery of work leading OSF Digital to be one of the first digital transformation companies to adopt generative AI. Gerry led OSF Digital to develop an AI productivity platform, AllAi, ensuring seamless automation and quality in every phase of a Salesforce project.

Gerry authored Workforce 4.0 and The Great Digital Transformation, guiding readers through the steps to reimagine how they interact with customers to enhance experiences, ultimately enabling companies to improve their profit margins.

Dr. Mary Flora brings over 20 years of experience in behavioral health as a therapist, clinical director, and executive leader. Her career is defined by her deep commitment to advancing mental health services and addiction recovery through innovative and effective care models.

Dr. Flora has served as a Clinical Director and therapist in various organizations, overseeing program development, clinical operations, and staff training. Her leadership has included roles as clinical director at Montford Hall and the Asheville Academy for Girls where she implemented evidence-based practices to improve treatment outcomes for individuals struggling with mental health and substance use disorders. Dr. Flora has served as a primary therapist at Trails Carolina, Second Nature Blueridge and Phoenix Outdoor

Dr. Flora holds a Ph.D. in Psychology and an MBA, combining her clinical knowledge with business acumen to develop sustainable and effective healthcare solutions. As a Licensed Clinical Mental Health Counselor Supervisor (LCMHCS), Licensed Clinical Addictions Specialist (LCAS), and Certified Clinical Supervisor (CCS), she continues to influence the field through her work as a strategic advisor.

Mike Webb has over 35 years of experience working in behavioral health in in every area of the industry from licensed counseling to owning behavioral health centers. Mike is the owner of B&W Behavioral Consulting, an innovative and progressive behavioral consulting firm working with top behavioral health treatment providers throughout the country. B&W helps programs make better decisions and convert those decisions into actions in order to deliver the measurable success.

Mike’s consulting practice focuses on helping programs optimize insurance billing, create strategic programming that is reimbursable by third party payers, and showing programs how to manage the revenue cycle to ensure financial growth and stability.

Mike’s extensive experience includes being the Partner Administrator for St. George Detox, the President and Partner of Shadow Mountain Recovery, the Managing Partner of Therapia Addiction and Healing Center, and the Executive Director, Alcohol Chemical Unit of HCA Healthcare

Mike is a data-driven software executive with 13+ years' experience in B2B and B2C SaaS reinforced by a Masters in Analytics from Georgia Tech. He oversees product development for technology services including the management of multiple cross-functional, multi-disciplined international product teams.

Mike is the Chief Technology Officer for InterAct Lifeline, parent company of Pathroot.  He combines his vast experience in software design, managing a development team and working directly with customers to create a secure and reliable customer experience.

Rick is the co-founder and managing partner of The RAISE Group®, a global full-service recovery alumni integration strategies & engagement group; co-founder and managing partner of Behavioralhealthjobs.com, the world’s leading source for jobs and career information dedicated specifically to Behavioral Health; co-founder and managing partner of REI Business Growth Solutions Consulting, an innovative and successful REI business growth consulting firm.

With over 30 years of global strategic and operations experience, Rick has successfully built results-producing global operation centers for the higher education, addiction treatment, and real estate investment industries. He successfully grew institutional footprints by 700%, referrals 689%, millions of dollars a month in net revenue, and a 920.61% increase in constituent engagement. Rick’s most recent credits include creating KPI and operational metrics to measure successes and provide early blind-spot warnings for the addiction treatment industry.

A decorated global higher education executive, he is credited with helping colleges and universities develop and implement effective policies and procedures to achieve maximum productivity and efficient operations, advancing and increasing global engagement and giving by 569%, creating an average increase of 9% in new donors annually, and an annual average of 160% increase in enrollment applications.

When not increasing institutional footprints, centers of excellence, and producing movies, Rick likes spending time with his family and friends, volunteering to help his community, and officiating football as a certified PIAA official.

Dr. Sandra Newes is a Licensed Psychologist with over 25 years of clinical expertise, specializing in anxiety, chronic stress, trauma, and recovery. A highly experienced psychedelic-assisted psychotherapist, she has been providing Ketamine-Assisted Psychotherapy since 2019 with a trauma-informed and resilience-focused approach. Co-founder of a leading training program, Sandy has also been trained through renowned institutes like Polaris, Chacruna, PRATI, and MAPS. In addition to her clinical work, she is an educator, speaker, and advocate for the integration of nature connection, ritual, and ancient wisdom in healing practices.